Twelve months.
Twelve reasons to talk to Korea.
Each club gets its own calendar, built on Korean holidays, seasons and school dates. Dates such as Seollal, Chuseok and Suneung move every year, so we update it annually and match it to your fixtures.
Other clubs have already started.
From a first fan event to an office in Seoul, these examples come from the clubs' own websites.
- Manchester City
Hosts its first official fan event in Korea, in Seoul.
mancity.com - Tottenham Hotspur
Launches @Spurs_KR, a Korean-language Twitter account.
tottenhamhotspur.com - Manchester City
Brings its Trophy Tour and a free football festival to Seoul.
mancity.com - Liverpool
Starts its first Korean retail partnership with two shop-in-shops.
liverpoolfc.com - Tottenham Hotspur
Works with over 700 local players and coaches in Seoul.
tottenhamhotspur.com - Bayern Munich
Officially opens a representative office in Seoul.
fcbayern.com - Manchester City
Runs Man City House with Puma in Seongsu, Seoul.
mancity.com
These clubs are not Localink Global clients. Each link opens the club's own website.
One theme.
Four weeks of work.
Here is May, Korea's Family Month. The theme is your club for every generation. The work areas stay the same, the output changes, and weeks flex around fixtures.
-
Week 1Plan
- Korean content
- Family fan story posts: ideas and copy
- Fan engagement
- Poll: who made you a fan of the club?
- Market monitoring
- Korean fan communities and other clubs' activity
You receive the content calendar and campaign brief -
Week 2Engage
- Korean content
- Quiz content for young fans
- Fan engagement
- Quiz questions and answers in Korean
- Market monitoring
- Fan reactions and new issues
Your team or partners publish -
Week 3Connect
- Korean content
- Parent-and-child football memories
- Fan engagement
- Call for fan stories and follow-up ideas
- Market monitoring
- Local collaboration opportunities
Your team or partners publish -
Week 4Review
- Korean content
- Follow-up ideas from the month's results
- Fan engagement
- Participation summary and next activity
- Market monitoring
- Monthly market trends summary
You receive the performance report and opportunity update
What we plan and write.
Each year
- Korea marketing calendarMonthly themes built on Korean dates and key fixtures.
Each week
- Korean content planningLocalised ideas and Korean copy for selected posts.
- Fan engagementPolls, quizzes and match predictions.
- Market monitoringKorean football, fan trends and other clubs' activity.
Each month
- Content calendarA schedule set around fixtures, club news and Korean dates.
- Theme and campaign briefObjectives, mechanics and a creative brief.
- Performance reportAvailable channel and public data, with recommendations.
- Opportunity trackingRetail, university, academy and brand leads.
- Review and planningResults, then priorities for the next month.
Scoped separately
- Production and publishingDesign, video and posting stay with your club or its partners.
- Events and projectsFriendlies, major events and on-site activations are quoted on their own.
- Extra content workLong-form content, video scripts and interview translation.
- To agree togetherVolumes, meeting frequency and access to channel data.
Something else in Korea or APAC?
We can take on other work in the region too, from market research to local partner introductions. Tell us what you need.